christopher heiser <christopher AT heiser DOT net>
Date Published: April 8th, 2008
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Breaking it Down

An excerpt from a ZAG book cleverly illustrates marketing, advertising, PR, and branding in a series of illustrations. In the comments, another blog takes a whack at the idea that brand is controlled by the masses, not the company--and that it is a result of the public's interpretation of the artifacts of your brand.

by Christopher Heiser on April 8 14:54
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